KALDEWEI Magazine is a responsive content hub for immersive stories about themes like color, light, design, materials, trends, space and sustainability. All connected to the high class bathroom solutions.

Context
The Project was developed on a briefing by bathroom solutions manufacturer ‚KALDEWEI'.

Objective
Create a Magazine like content hub that can grow over time with a flexible amount of stories and can be viewed on different devices.

Approach
Together with a concepter and a grapic designer responsible for printed versions of KALDEWEI Magazines I worked out a way transferring the look and feel of a paper magazine into the digital world while adding 'digital only' features to improve the user experience.

Challenge
The major challenge was to create a system that can easily be used to implement new content. It shall offer the opportunity to make stories look different from others but still keep a consistent look throughout the magazine. This was achieved by identifying the modules needed and creating different styles of all modules that seamlessly fit together.

Link
Live view: Kaldewei Magazine

Client
KALDEWEI

Role
UI Design
Art Direction

Timeframe
3 Months

Tools
Sketch
Photoshop
Excel